#TeamTuesdays: Meet our business development executive Cynthia Espinal
At iTN Worldwide we’re always looking to add successful, driven and talented people to our growing team. Recently, we had the pleasure to welcome Cynthia Espinal to our family as our business development executive.
At the ripe age of 19, Espinal began her job experience as an admin assistant to the owners of a kitchen and bath design company. She had no idea how this move would affect her future.
“I took this position not knowing it would set me on the path to what would be my entire career choice. While working at this company, it gave me my first taste of both the sales and logistics world. As the years would go by, little did I know I would be polishing my people skills and managing international shipments. This eventually propelled me fulltime into the logistics world. Since my humble beginnings in the retail world, then moving on to work with an importer and finally making the leap into the freight forwarding and logistics world, it was all an experience that developed and placed me into my current career.”
The 33-year-old Miami native has lived, worked and studied in Miami her whole life. Born and raised here, Espinal says she can appreciate the opportunity that South Florida gives her a chance to experience her cultural background in her backyard. She was raised by a Colombian mother and Nicaraguan father and says the outgoing spirit of both of these cultures have shaped her personality. Miami has given her the ability to learn and share some of the customs that her parents left behind she added.
Culture and responsibility are also what guided her decision when she accepted the position with iTN.
“Before joining iTN, I was with a large multinational forwarder working as a business unit sales manager. Similar to my role here, my tasks there also included selling and developing business opportunities for the local Miami branch. I decided to take the next step in my career and joined iTN Worldwide. What I enjoy most of working here is the company culture and environment. Although my role takes me on the road for the majority of the week, when I do make it into the office, I can always count on seeing the smiling faces and positive attitudes of all my colleagues. We all work on the same team and can rely on each other to get things done.”
Currently, she’s the business development executive specializing in developing, maintaining and acquiring new business opportunities and developing them into fruitful business relationships.
“During the week you will catch me running all up and down the tri-county area, working hard to sell and promote my companies amazing services and culture. Despite my new beginnings, I’ve been able to accomplish some of the personal business goals I had set for myself. When I first joined, my primary focus was to onboard at least one account by the three-month mark. Even though there were some dark times and moments of refocusing and self-doubt, I was able to bring on my first customer right on time.”
Espinal says she enjoys challenges and the particular client she brought on has specialized needs in the handling of their shipments. With hazardous loads that must be imported, transferred in bond, and then re-booked and exported back out of the U.S. She said with the help of iTN’s overseas network and her colleagues’ collaboration, iTN was able to provide a door to door solution for the customer, all while providing exceptional service and a reduction in costs versus the previous provider.
“For a salesperson, the most important thing is having that backend support, being able to count on your team to have your back. Being on the road and visiting customers during most days, it’s tough to track and perform admin tasks; this is when the customer and I both rely on the team to deliver their best. iTN has given this not only to me but to my customers as well. I look forward to seeing what the next few years bring me here at iTN. I am enjoying building relationships here and establishing new friendships that I hope to carry with me throughout my life.”
To meet with Cynthia our sales specialist schedule a meeting via email email@example.com or to stay in touch with the team email firstname.lastname@example.org
Written by Christian Portilla